Polaris dealership opens in Scottsbluff - starherald.com: Business

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Polaris dealership opens in Scottsbluff

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Posted: Tuesday, November 6, 2012 11:01 am

A Scottsbluff family-owned, auto parts business is now dealing in off-road vehicles.

Heilbrun’s Power Sports, a Polaris off-road vehicles and accessories dealership, opened its doors last week next to the Heilbrun’s NAPA Auto Parts store at 230340 Highland Road.

Heilbrun’s Inc. owner Ted Heilbrun said it has been about two months in the making, but everything is finally ready to go at the new shop.

“We got the show room put together earlier this week,” Heilbrun said. “We’ve got a sign up and we’re ready to sell.”

Heilbrun’s has more than two-dozen 2013 Polaris ATVs and side-by-side four wheelers. Models range from child-size versions to tricked-out vehicles up to $20,000. In the future, Heilbrun said they might also consider expanding into other brands and other Polaris trademarks including Victory Motorcycles and Global Electric Motorcars.

Trained technicians will be readily available to service the products sold at Heilbrun’s. Four people have been hired thus far and Heilbrun said more jobs will be available as the business expands.

A variety of vehicle accessories for the customizable wheelers are on-hand. Enhancements including tire upgrades, winches, snow plows and cabs for side-by-sides will be kept in stock and showcased on many of the dealership’s vehicles on the sales floor, Heilbrun said.

“Availability is something we’ve always focused on,” Heilbrun said. “People need it, so why not have it on the shelf?”

Also, the company is in the process of building a test-drive track. Janice Brown, Heilbrun Power Sports co-owner, said the track will allow customers to try the products and see them in action before buying.

“The track will be the only one in Scottsbluff,” Brown said. “We’re going to create a power sports destination.”

It’s been a busy year at Heilbrun’s Inc., Heilbrun said. In addition to the new dealership, Heilbrun’s Inc. opened a new NAPA location in Lusk, Wyo., making it the fifth Heilbrun’s NAPA store alongside their Scottsbluff, Kimball, Torrington, Wyo., and Fort Collins, Colo., locations.

The Heilbruns have been in business in Scottsbluff for nearly 60 years and Heilbrun said they will provide the same family touch on these new ventures.

“We saw a need in the valley for a dealership that offers this kind of quality,” Heilbrun said. “Heilbrun’s has been in the community for more than 56 years and we’re going to put that same commitment into this business.”

The company will announce a holiday open house on their new Web page.

For more information, visit www.heilbrunpowersports.com or call 308-632-4040.

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